Analysis of Fresh Fruit Demand & Product Opportunity in Kenya

Project Description

Analysis of Fresh Fruit Demand & Product Opportunity in Kenya

I-DEV was hired by EcoAgribusiness to analyze the market for fresh produce domestically as well as abroad. One key product of focus was fresh strawberries. I-DEV identified key potential buyers, existing and potential supply chains, competitive landscape and pricing dynamics in order to advise EcoAgribusiness on an appropriate business strategy.