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Inside the C-Suite

Success Stories from Startup to Growth

Inside the C-Suite is a new podcast focused on showcasing Africa startup success stories. From Goodlife Pharmacy, the East African pharmacy and beauty supplies chain to Big Square, East Africa's fastest growing casual dining restaurant group, and Cellulant, an award-winning digital payments company, which recently raised an impressive $47.5M Series D funding from TPG Growth's Rise Fund!

Join the founders and investors behind these success stories, and host, Winnie Odhiambo, Associate Director of I-DEV International, to re-live the ups, downs and in-betweens that Africa's hottest companies navigated along their growth journey. This invitation-only live-recorded podcast series is brought to you by I-DEV International, Metta and the East Africa Venture Capital Association (EAVCA).

For more information on this event or to receive a media pass to attend, please email: info@idevinternational.com


Listen now:

Episode 4: Vivo Activewear


Vivo Activewear is the go-to retail store chain for stylish, comfortable, and affordable women’s clothing in Kenya. In this episode, Vivo's Managing Director shares the ins and outs of her journey leading the company to success as a woman CEO.

This episode features:

Wandia Gichuru
Co-Founder & Managing Director, Vivo Activewear

Episode 3: Cellulant


Cellulant is an award-winning digital payments and digital commerce service solutions provider- that recently raised a whopping $47.5M from TPG Growth’s Rise Fund. This episode provides a glimpse at the journey toward success, and honest and real tips for aspiring entrepreneurs.

This episode features:

Ken Njoroge
Co-Founder & Group CEO, Cellulant

Episode 2: Big Square


Follow Big Square’s rise to become the fastest growing casual dining restaurant chain in East Africa. With its distinct bright orange logo, signature burgers and ribs, casual yet trendy interiors and unique model that ensures quality control, great food and more, Big Square recently raised $6.5M Series A, led by Uqalo, which will allow the chain to scale to 33 locations.

This episode features:

Morne Deetlefs
Founder & CEO, Big Square

Sebastian McKinlay
East Africa Representative, Uqalo

Episode 1: Goodlife Pharmacy


Join us for the 1st episode of Inside the C-Suite to learn about Goodlife Pharmacy’s rise to become the largest pharmacy retail chain in East Africa. Through streamlined operations, a trusted brand and quality assurance, this locally-founded chain, originally named Mimosa Pharmacy, soon attracted the eye of investors including IFC, Catalyst Principal Partners and Leapfrog Investments, who ultimately acquired the company for $21M in 2016. Goodlife has created over 700 jobs and will serve over 5.5M customers.

This episode features:

Chris Getonga
Managing Director, Mimosa Pharmacy

Josh Ruxin
Co-Founder & Chairman, Goodlife Pharmacy



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