Definition of Collaborative Capitalism:
The term Collaborative Capitalism was developed by I-DEV International in 2009. It is defined as – “An economic model, policy, approach or development strategy by which an individual’s, investor’s corporation’s, or country’s economic interests are best served through a pro-active strategy that seeks to improve the well-being, economic purchasing power, and capabilities of other individuals, corporations or countries.”
For example, the ~4 billion people at the base of the pyramid (BoP) globally represent the one of the largest groups of consumers on the planet. Increasing the income and purchasing power of these individuals and communities by an average of $1 per day will increase global purchasing power and GDP by $1.5 Trillion a year. This new income will be spent on clothing, food, water, energy, etc. Corporations and countries that develop and employ successful market development and entry strategies for this new and rapidly growing market will take a pro-active approach to growing incomes within BoP communities while simultaneously positioning themselves to reap the benefits of that increased purchasing power. This can be done on a micro-level by individuals and companies or at a macro-economic, global policy level by nations.
