Livestock & Meat Investment Analysis – Kenya Markets Trust
Kenya Markets Trust (KMT) is a DFID-funded initiative to implement the $33m Kenya Market Assistance Programme, which seeks to strengthen the performance of key agricultural and basic service markets and improve the lives of those participating in them. KMT had been working with several county governments and the Kenya Investment Authority (KIA) to develop an investment strategy to maximize financial returns and local economic development for pastoralist communities through livestock-related initiatives. KMT engaged I-DEV International to provide actionable market intelligence from a strategic perspective and to develop innovative models to improve pastoralist livelihoods.
I-DEV was asked to advise KMT, the Kenya Investment Authority, and county governments on key opportunities to strengthen livestock and meat sectors, as well as to assess current and future demand. Components of I-DEV’s in-depth research included identifying key constraints along the meat and livestock value chains, highlighting specific business opportunities to benefit pastoralist suppliers, analyzing preferences of consumer segments, and analyzing competitive landscape along the value chain. Recommendations opportunities to partner with the private sector, attract investors and develop value-added retail meat products that link back to impact for pastoralists.